September 11, 2009

Creativity at its best !!!

I believe very strongly in, “Quality never goes out of style” (Levi’s Jeans). I work at an advertising agency. We “think different” (Apple). We have a customer oriented focus and that’s why “we have it your way” (Burger King). We assure our clients that “We try harder” (Avis – rent a car) and that we “Bring out the champion in you” (Nestle Milo). When we meet our clients we say “Let’s make things better” (Philips). When the client asks me how can I help him? I say, “Make yourself heard” (Ericsson). When he asks me about the results, I tell him “Beyond expectations” (Malaysian airlines). When we discuss deadlines, I say “We live to deliver” (Fedex). When he asks where are you from? I say “Generation next” (Pepsi), “Just slightly ahead of our time” (Panasonic). When he asks what your company’s motto is? I say “The pursuit for perfection has no finish line” (Mercedes Benz).

August 13, 2009

Life Travelling !

“A man who does not travel reads only one page from the book of life”

“Home is where the heart is…”

Interesting thought… but why be so in-considerate for the one with a heart of gypsy and a mind of a philosopher

Ever considered how mind wanders…from one destination to other. Does such a mind have a choice / fixed ideals! I guess not

Sometimes we travel from one place to other. From one relation to other

Sometimes this journey is for destination… and at times, it is for the travel itself.

We grow, we move on…or at times we just want to travel to the periphery / circumference and return back to the core …the radius of our being.

Every one travels in their own manner. Some do it in search of themselves others in search for others. Its either soul travel or time travel… with all this what remains is simply the core of knowledge and the thin string that joins one to others. Time looses its essence but memories remain!

Let us today enliven every memory of every person who touched our core in some way or other. Good and bad are equal contributors to the person who we are today. So lets be thankful to everyone person who made our this journey into an Experience!

June 11, 2009


You Gotta take some chances,

You Gotta risk loosing it all,

You Gotta close your eyes & Leap because it might be worth the FALL ...

Thats Love n Call of Faith...

May 31, 2009

Me on Deviantart

Have a look at my work @
gallery includes images of the paintings put up at the Leela exhibition...

May 2, 2009

Digging my Identity !

Reflection is nothing but Illusions
Reflecting Souls ..... Illuring Sights
Refelective Actions....... Illusions of hopes
Reflective identities ...... Illusionary Beliefs
In Your Deepest Identity.... You are nothing but GOD !

Ever wondered to dwell deep inside search- a search of unknown to set you free!
Well here's a glimpse...the bible says there is god in all of us... If so then why would we be compelled to search outside. If there is heaven and there is hell... what are we doing in this between ???
Illusions Illusions Illusions
Illusions of hurt, illusions of love....illusions of happiness... n fear.... Life they say is a series of experiences ... its just our perspective which changes and distinguishes between them... There is no heaven no hell... just a mind at work...its our interpretations to life at that given moment that differentiates good from bad.
How ironic our thoughts can be... In context of love, sarcasm induces humor.... In context with ego, sarcasm induces hurt !!!
If we are sooo hurt with divisions in society and life in general.... what a paradox when we ourselves separate our heart from mind ...and our feelings from thoughts. Problems start when we have to choose between our heart and mind.... And we talk about alertness and practice Yoga, Thai Chi..... What should we be called... Do we have a personality disorder (Split Personality)... We say god resides within us... Then tell me soo can there be room enough !!!

I believe I am...
I shall be because I want to...
Here I say "May we LIVE everyday of OUR Life"

April 17, 2009

I Vote for Creativity

YA! I do agree DOT is HOT...but beyond that one election day, tell me honestly are we really free to pursue our beliefs...?

Very difficult open ended question... lets narrow it down ARE WE FREE CREATIVELY?...I question myself this daily and land up with same answer " I am free, I do my own thing, I don’t take orders nor enslave... I either get inspired (Plagiarism) or I adore the work of creative guys and follow their work and path (ASS LICK)"... this is a very self consoling answer for me... but how long!!!

I have known an absolute in sane moron of past success story (loads of awards in his kitty)...but I will leave that for later part… My point here was is it just to call ourselves creative, innovative, motivators who are here to bring a refreshing change… Who want to be successful … And their main goal in life is to –


What kind of kingship is this!!!

We need to remember we are the lotus kids… we were here for our beliefs. Everybody is right at different perspective…let’s not stoop down on our creativity with such manifested egos and self righteousness. Let’s not scan, copy and run the archive and annual award books with minor changes.

Today go take your stand to be creative… against all odds…the clients, art directors, account manager and if required even those self righteous odd morons!

With these odds I truly believe we were better of in Stone Age…atleast had more scope of being free to pursue & do things differently and creatively


* So what if we use China Stock… We are Indians …we can definitely tag it “MADE IN INDIA”

April 16, 2009

The Larks are on the search !!!

Move over the sun
Give me some sky
I have got wings i am eger to try
I may be unknown but wait till I have flown !!!

Got wings of desire, got that passion to touch the sun beyond the horizon... got the courage to struggle and face the thunder.... OUR REWARD 4 all THIS .... may be you can quench our thirst of creativity ! But definately quenching thirst is not stagnating us... it should be like blood ... once you taste it cant get enough of it... SUCCESS, DESIRES, PASSION, AMBITION, BELIEF, DREAMS, ASPIRATION,HOPE, AIM, WORK & PLAY... They all mean the same to us.

Looking for a podium to satiate our this belief. Now that we are here(in Advertising) where we belong... wanna speread our wings far and wide. If you don't distinguish between work & play...well we have the adreniel passion where our every act personal and professional breathes creativity !
What drives us .....

April 15, 2009

April 14, 2009

Be confident not sure...

Mankind has scrotched the grounds for thousands of years... what makes you sure there are no bones in your wall?
what makes you sure what you've thought of/ what you've wanted to do, no one has had that before?...
I say that don't matter, there are a million things you can say and prove but yesterday don't mean shit...
what matters is how you put your shit across...

March 12, 2009

Meghana "ink-heart" Shah

MEGHANA “Ink- heart” SHAH Copywriter by profession… Adventure Kida by heart… boy oh boy She does have loads of adventure in her, from Educational curriculum to by believes - Faithless I suppose!

The best thing about her is that she believes she tolerates people…good, bad, ugly… She is free of prejudices, She has hated everybody at some point of her life. A chatter Box and hates competitions in that area!! I know she thinks a lot… at any given point her mind is a garbage filled with clutter of thoughts vague ideas..bills, novels, stories, fashion… just about everything…Opps maybe even your company brief or my latest assignment. I sometimes wonder whether she talks even in her sleep. So next time if you don’t hear the 'noise', write or create new copy and story board…rest assured SHE IS DEAD!

Chirag "Art-Blotch" Kaku

CHIRAG “Art-Blotch” KAKU Artist by profession… Music aficionado by heart.
What do I say? The best thing about him is he breathes creativity.. be it from his work to his music & no denying his outlook though creepy to some funky to others; everything about him is innovative be it from a winning campaign ideas to the worlds saddest PJs. Oh plz plz someone tell him PJs don’t fall in the category of conversational skills!! Now lets see his creativity is - I did say different vibrant out of the box and sometimes I think even the most critical viewer can be his fan… if not for work then definitely for his humor how much ever it sucks. And secretly I believe he has more male following then female … WOW its an achievement when “your own” kind love you and your work and don’t want to choke you.
With people like him I believe that tools change ART remains!

looking for a new jam-room

*Article incomplete*

Jammin' with us / This is how we roll...

We call our self creative perverts…. Why?? Let me explain there are people who have excess of @#*&$# ..the distort types , the harmful ones

And then there are OUR Types who are simply over packed with creativity… bole toh overflowing one which will wet you, irritate you, anger you, … but definitely not ignorable. If you belong to this category of “snobbish humble”( snob as we know we are the best coolest gang to hang out with…n humble as we accept this fact) attitude join us!

You cannot ignore a change or a creative persuade… remember if God didn’t believe in creative variation trust be there would be ONE and not TEN commandments.

So let me take you on the roller coaster ride to creative jam… n ya plz do remember to squeeze in many to make room for…“If you are not living on the edge…you occupying too much space”
So now that you are here let me introduce you to the SELF RIGHTEOUS ONES


Trust me Loads of RESEARCH
Research to update our work, your brand…. be in par with world, Blah blah blah blah blah etc etc


After half an hour we automatically filter out advices, decorum … everything sounds Blah blah blah…. So if you really want our attention and us to give you a creative journey either be eccentric and courageous like us or you hold us at GUNPOINT (short range remember we are fast)!!

Steps to be creative the professional guide to NERDS

• The lights in the day/ noon / night sky or your desk.

• People PEOPLE people… observe them the good ones, the nasty ones, the shitty ones (the real People who do PDAS of their hygiene habits) the ugly ones, the sexy ones, the fuckables, the chicks, the cocks and whatever ones… in short all those show offs except you. Make them feel under the microscope! That will not give you any creative ideas but definitely make others feel that you are up to something and something REAL BIG!

• Statutory Warning : Under no circumstances what so ever watch yourself in the mirror or observe yourself…. As if you do so You might waste a lot of years in getting a PHD in Abstract Living Extraterrestrial Art (ALET) and trust me it’s a dead investment(self experience)

• Observe your neighbors kids, pets, wife, relatives, cars, toys, music system, ….. ( So next time you know when you are short of something which and where is the direct source to your necessities). Its called survival first aid kit.

And when you are done with the above… be humble and except that you are NOT CREATIVE and are a Huge waste… damn it Go take up an IT JOB!

And for all who enjoyed this well you are sarcastic, mean, ruthless, weird, eccentric, cracked up and CREATIVE

Lets be messiah and save this world from boredom… Join in to share your creative insights about anything music, art, literature……


them dorks, wanna come out...

Yupp we're now blogging...